A landing page is a standalone page on your website designed with one single goal — to get someone to take action. For tradesmen, that action is almost always a phone call or a form submission. Unlike your homepage, which gives a general overview of your business, a landing page zeros in on a specific service or location.
For example, if you are a plumber in Earl Shilton who also covers Hinckley and Barwell, you might have separate landing pages for "emergency plumber Hinckley" and "boiler installation Barwell." Each page speaks directly to that specific audience and their specific need, which dramatically increases your chances of getting the enquiry.
Landing pages also help you rank for more keywords on Google. Instead of trying to cram everything onto your homepage, you create targeted pages that each focus on a different service or location across the Earl Shilton area.