If your GBP shows '123 High Street' but Yelp shows '123 High St' and Yellow Pages shows '123 High St.', Google sees potentially different businesses. Exact matching across all platforms confirms they're all the same business - yours.
NAP Consistency Audit for Tradesmen in Earl Shilton
NAP stands for Name, Address, Phone. If these don't match exactly everywhere online, Google gets confused about your business. We audit and fix every inconsistency.
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Citation Platforms
27
Areas Covered
Top 3
Ranking Goal
£89
Per Month From
01
Why NAP Consistency Matters for Rankings
02
Common NAP Inconsistencies We Find
Phone number formatting differences, abbreviated street names, old addresses from previous locations, and business name variations are the most common issues. Even tiny differences like "Ltd" vs "Limited" can cause problems.
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Our NAP Audit Process
We search every major platform for your business information, document all variations, and systematically correct every inconsistency. For tradesmen in Earl Shilton, Hinckley, and surrounding areas, we check all local directories, national platforms, and data aggregators.
04
Fixing NAP Issues Across the Web
High-authority citations get corrected in place. Low-quality or duplicate listings get removed. The goal is a clean, consistent citation profile across every platform that matters.
05
Preventing Future NAP Problems
After cleanup, we lock your information into data aggregators that feed smaller directories, preventing incorrect information from spreading again. This protects your rankings long-term.
Simple Pricing
Get Online. Get Found. Get Calls.
No long contracts, no hidden fees. Three tiers built for tradesmen.
Starter
Get online fast.
£89 /month
No setup fee
- Professional 5-page website (home, 3 service pages, contact)
- Keyword research first — we build the pages people actually search for
- Google Business Profile setup — services, photos, categories
- Business email on your own domain
- Mobile responsive design
- Contact form included
- Fast hosting included
- SSL security certificate
- Simple logo included (AI-assisted, up to 3 revisions) — or I'll use yours if you have one
- One small text change a month included
12-month minimum term — that's what covers the build instead of a setup fee.
Most Popular
Growth
Rank where your customers are looking.
£397 /month
No setup fee — we start immediately
- Everything in Starter, plus:
- Google Business Profile optimisation
- Local business schema markup
- Landing page alignment with GBP
- Super citations across 51 platforms
- NAP consistency audit
- Title tag & H1 optimisation
- GBP embed on your website
- Weekly rank tracking & reports
- Competitor monitoring
- Monthly strategy call
- Review generation system
- Direct priority support line
Rolling monthly, cancel anytime.
Dominate
Rank and advertise — the full stack.
£797 /month
Setup included
- Everything in Growth, plus:
- Google Ads account setup (normally £300-500, included at this tier)
- Ongoing Google Ads management
- You pay ad spend directly to Google
Rolling monthly, cancel anytime.
Need more than five pages? Extra service pages are £10/month each on Starter. Other add-ons: Google Ads account setup (£300-500 one-off), copywriting (£150-300 per site).
Frequently Asked Questions
How do I know if my NAP is inconsistent?
Search your business name and phone number online. Any variation in how your name, address, or phone appears across different sites is an inconsistency that needs fixing.
How many inconsistencies might I have?
Most established businesses have 10-30 listings with some form of inconsistency. Businesses that have moved or changed phone numbers typically have more.
Can NAP inconsistencies really hurt rankings?
Yes. Inconsistent information reduces Google's confidence in your business details. Less confidence means lower rankings.
Is NAP audit included in your packages?
NAP consistency audit is included in our Growth package at £397/month, along with GBP optimisation, citations, and weekly rank tracking.
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