Let's be honest: social media isn't going to be your main source of leads as a tradesman. You're not going to go viral on Instagram showing off a boiler installation. But that doesn't mean social media is worthless for your business.
When a potential customer in Earl Shilton finds your business on Google, one of the first things they do is check your social media. If they find a professional Facebook page with recent posts, your services clearly listed and a few photos of your work, it reinforces their confidence in your business. If they find nothing, or worse, a page that hasn't been updated since 2019, it raises doubt.
Social media profiles also appear in Google search results, which means they take up more space on the page and push competitors further down. For tradesmen across Hinckley, Barwell and Burbage, this additional visibility is a genuine advantage.