You might think customers search for "plumber" - but they actually search for "emergency plumber Earl Shilton" or "boiler repair Hinckley". Keyword research reveals these specific terms so we can target them precisely.
Keyword Research for Tradesmen in Earl Shilton
Keyword research reveals exactly what your potential customers in Earl Shilton and Hinckley are typing into Google. We identify the highest-value terms and build your SEO strategy around them.
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Citation Platforms
27
Areas Covered
Top 3
Ranking Goal
£25
Per Month From
01
Why Keyword Research Matters
02
Local Keyword Identification
We research search volumes, competition levels, and intent for every relevant keyword in your trade and service area. This data drives which pages to create and how to optimise them.
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Keyword Mapping to Pages
Each keyword gets assigned to a specific page on your website. Your homepage targets your primary keyword, service pages target specific services, and location pages target geographic terms.
04
Competitor Keyword Analysis
We analyse what keywords your top competitors are ranking for and identify gaps where you can win. Often the biggest opportunities are terms your competitors haven't targeted yet.
05
Ongoing Keyword Monitoring
Search patterns change. We monitor keyword performance and adjust targeting based on real data, ensuring your strategy stays aligned with how customers actually search.
Simple Pricing
Get Online. Get Found. Get Calls.
No long contracts, no hidden fees. Just honest pricing that works for tradesmen.
Starter
Professional 5-page website to get your trade business online
£25 /month
No setup fee
- Professional 5-page website
- Mobile responsive design
- Contact form included
- Fast hosting included
- SSL security certificate
Most Popular
Premium
Everything in Growth — delivered at full throttle with priority service
£397 /month
No setup fee — we start immediately
- Everything in Starter
- Google Business Profile optimisation
- Local business schema markup
- Landing page alignment with GBP
- Super citations across 51 platforms
- NAP consistency audit
- Title tag & H1 optimisation
- GBP embed on your website
- Weekly rank tracking & reports
- Competitor monitoring
- Monthly strategy call
- Review generation system
- Direct priority support line
Frequently Asked Questions
How many keywords should I target?
One primary keyword per page, plus 2-3 related secondary keywords. For most tradesmen, this means 20-40 keywords across their website.
How do you find the right keywords?
We use professional SEO tools to analyse search volume, competition, and local search patterns for your specific trade and area.
Should I target broad or specific keywords?
Specific, local keywords like 'boiler repair Earl Shilton' convert better than broad terms like 'plumbing'. We focus on the terms that drive actual calls.
Do keywords change over time?
Yes. Search patterns evolve, and new terms emerge. We review and update keyword targeting quarterly based on performance data.
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