Title Tag Optimisation for Tradesmen in Earl Shilton
Your title tag is the clickable headline in Google search results. It tells Google what your page is about and influences whether searchers click through to your website. Getting title tags right is one of the highest-impact, lowest-effort optimisations you can make.
Get a Free AuditThe Right Title Tag Format
For local tradesmen, the ideal format is: Primary Service + City | Business Name. For example: 'Plumber Earl Shilton | ABC Plumbing'. This puts the most important ranking keywords first while still including your brand.
Common Title Tag Mistakes
The most common mistakes: using just 'Home | Company Name', not including your city, using vague descriptions instead of specific services, and having the same title tag on every page. Each page should target a unique keyword combination.
Title Tags Across Your Whole Site
Every page needs a unique, optimised title tag. Your homepage targets your primary service + city. Category pages target secondary services + city. Service pages target specific services + city. No duplicates, no generic titles.
Get Online. Get Found. Get Calls.
No long contracts, no hidden fees. Just honest pricing that works for tradesmen.
Starter
Professional 5-page website to get your trade business online
No setup fee
- Professional 5-page website
- Mobile responsive design
- Contact form included
- Fast hosting included
- SSL security certificate
Growth
GBP-optimised website with full local SEO system to get you found and get calls
£297 one-time setup fee
- Everything in Starter
- Google Business Profile optimisation
- Local business schema markup
- Landing page alignment with GBP
- Super citations across 51 platforms
- NAP consistency audit
- Title tag & H1 optimisation
- GBP embed on your website
- Monthly rank tracking
Frequently Asked Questions
How long should a title tag be?
Should I match my title tag to my GBP category?
Need Help With Title Tag Optimisation?
Get in touch for a free audit of your current setup.
Get Started Today