TS
Trade Search Marketing

Website Optimisation for Tradesmen in Earl Shilton

Your website must perfectly align with your Google Business Profile. When your website confirms what your GBP claims - same services, same address, same phone number, proper schema markup - Google has the confidence to rank you prominently.

Our Website Optimisation Services

Landing Page Audits

Your GBP landing page - usually your homepage - is the webpage Google connects to your Business Profile. If this page doesn't perfectly match your GBP...

Schema Markup

Schema markup is structured data code that tells Google exactly what type of business you are, your location, hours, services, and other key details. ...

Title Tag Optimisation

Your title tag is the clickable headline in Google search results. It tells Google what your page is about and influences whether searchers click thro...

Why Website Optimisation Matters for Your Trade Business

Your website must perfectly align with your Google Business Profile. When your website confirms what your GBP claims - same services, same address, same phone number, proper schema markup - Google has the confidence to rank you prominently.

Technical website optimisation including schema markup, title tags, and landing page alignment with your GBP.

Frequently Asked Questions

What's a landing page in this context?
It's the webpage your Google Business Profile links to - usually your homepage. When someone clicks your website link from Google Maps, this is where they land. It needs perfect alignment with your GBP information.
How important is exact address matching?
Critical. '123 Main Street' is different from '123 Main St.' in Google's eyes. Even small formatting differences can confuse Google about whether your website and GBP represent the same business.
What is schema markup in simple terms?
It's hidden code on your website that tells Google facts about your business in a format Google can read directly. Think of it as a data sheet for your business that Google uses to understand and trust your information.
Do I need a developer to add schema?
We handle all schema implementation as part of our Growth package. You don't need to touch any code - we implement, test, and validate everything for you.
How long should a title tag be?
Keep title tags under 60 characters to avoid truncation in search results. Put your most important keywords first since Google gives more weight to words that appear early in the title.
Should I match my title tag to my GBP category?
Yes - your homepage title tag should use the same language as your GBP primary category. This alignment reinforces the connection between your website and your Business Profile.

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