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Trade Search Marketing

Local SEO for Tradesmen in Earl Shilton

Local SEO is about one thing: getting your business into those top 3 Google Maps positions where customers actually click. We use data-driven rank tracking, competitor analysis, and proven methodology to systematically expand your visibility across your entire service area.

Our Local SEO Services

Rank Tracking

Rank maps show you exactly where your business appears in the Google Maps top 3 - and where it doesn't. This visual data drives every decision we make...

Competitor Analysis

Google literally shows you what it rewards. Search your target keyword and the top 3 results are your blueprint. We analyse exactly what your competit...

Core 30 Implementation

When basic optimisation isn't enough for competitive markets, Core 30 builds a page on your website for every category and service on your Google Busi...

Why Local SEO Matters for Your Trade Business

Local SEO is about one thing: getting your business into those top 3 Google Maps positions where customers actually click. We use data-driven rank tracking, competitor analysis, and proven methodology to systematically expand your visibility across your entire service area.

Data-driven local SEO strategies to get your trade business ranking in the Google Maps top 3.

Frequently Asked Questions

How often do you check rankings?
We run rank maps every two weeks. More frequent checking creates noise from daily fluctuations. Less frequent misses important trends. Two weeks gives us meaningful data without overreacting to temporary changes.
What percentage of green coverage should I expect?
We target 30-40% green coverage as the initial milestone. For most tradesmen in areas like Earl Shilton and Hinckley, this is achievable within 2-3 months with proper optimisation.
Who are my main competitors?
Your competitors are whoever currently ranks in the top 3 for your primary service keyword in your area. These might not be the businesses you think of as competitors - they're whoever Google considers most relevant.
What if my competitors have a huge head start?
Even established competitors usually have significant optimisation gaps. The systematic approach often reveals they've been coasting on basic presence rather than proper optimisation. Addressing fundamentals can close the gap faster than you'd expect.
How many pages will I need?
Depends on your GBP setup. Most tradesmen need 20-30 pages covering all their categories and services. The gap analysis tells you exactly what's required before any work begins.
Do I need Core 30 for my business?
Most tradesmen in areas like Earl Shilton and Hinckley won't need it - basic optimisation works for 70-80% of businesses. We only recommend Core 30 when rank map data shows it's necessary. We never upsell work you don't need.

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