GBP Category Optimisation for Tradesmen in Earl Shilton
Your primary category is the most powerful ranking signal on your Google Business Profile. Choosing the wrong one - or failing to add secondary categories - means you're invisible for searches you should be winning.
Get a Free AuditPrimary Category Selection
Your primary category determines what searches you rank strongest for. An HVAC company using 'HVAC Contractor' as their primary might rank better with 'Air Conditioning Repair Service' because that's what people actually search for. We analyse search patterns in your area to pick the category that drives the most calls.
Secondary Categories That Open Up Rankings
Google allows up to 9 additional categories beyond your primary. Each one opens ranking opportunities for related searches. A plumber could add categories like Drainage Service, Gas Installation Service, and Heating Contractor - each one targeting different customer searches.
Service Listings Under Each Category
Under each category, we list every specific service you provide. Not vague descriptions like 'plumbing services' but specific entries like 'emergency drain cleaning', 'water heater installation', and 'leak detection'. The more specific and comprehensive your service listings, the more searches Google can match you with.
Get Online. Get Found. Get Calls.
No long contracts, no hidden fees. Just honest pricing that works for tradesmen.
Starter
Professional 5-page website to get your trade business online
No setup fee
- Professional 5-page website
- Mobile responsive design
- Contact form included
- Fast hosting included
- SSL security certificate
Growth
GBP-optimised website with full local SEO system to get you found and get calls
£297 one-time setup fee
- Everything in Starter
- Google Business Profile optimisation
- Local business schema markup
- Landing page alignment with GBP
- Super citations across 51 platforms
- NAP consistency audit
- Title tag & H1 optimisation
- GBP embed on your website
- Monthly rank tracking
Frequently Asked Questions
How many categories should I have?
Should I change my primary category?
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