TS
Trade Search Marketing

Google Business Profile Optimisation for Tradesmen in Earl Shilton

Your Google Business Profile is the single most important factor in local search rankings. Most tradesmen set it up once and never touch it again - missing dozens of ranking opportunities. We optimise every element so Google knows exactly what you do and where you do it.

Our Google Business Profile Optimisation Services

GBP Audit

A thorough GBP audit reveals exactly why your business isn't showing up in local search. We systematically evaluate every element of your Google Busin...

Category Optimisation

Your primary category is the most powerful ranking signal on your Google Business Profile. Choosing the wrong one - or failing to add secondary catego...

Review Management

Reviews are a major trust signal for Google. Businesses with more reviews, higher ratings, and recent activity consistently rank better in local searc...

GBP Posts

GBP posts keep your profile active and signal to Google that your business is engaged. Regular posts with offers, updates, and project highlights impr...

Why Google Business Profile Optimisation Matters for Your Trade Business

Your Google Business Profile is the single most important factor in local search rankings. Most tradesmen set it up once and never touch it again - missing dozens of ranking opportunities. We optimise every element so Google knows exactly what you do and where you do it.

Complete GBP audit and optimisation including categories, services, photos, posts, and profile alignment.

Frequently Asked Questions

How long does a GBP audit take?
A complete GBP audit takes about 2-3 hours. We check every element systematically and compare against your local competitors. You'll receive a full report within 48 hours.
Will changing my GBP hurt my current rankings?
We never change your primary category if you're already ranking well. Other optimisations like adding secondary categories and services only improve rankings - they don't disrupt existing positions.
Can I do a GBP audit myself?
You can check basics like information accuracy, but identifying category gaps, service opportunities, and competitive weaknesses requires SEO expertise and access to rank tracking tools.
How many categories should I have?
As many as are genuinely relevant to your business - up to the maximum of 10. Every accurate category is a ranking opportunity. We help identify which categories make strategic sense for your specific trade.
Should I change my primary category?
Only if your current rankings are poor. If you're already ranking well, we leave the primary alone and optimise everything else. Changing a primary category is a significant move that can temporarily disrupt rankings.
How many reviews do I need?
There's no magic number, but aim to consistently get 2-4 new reviews per month. Consistency matters more than volume - Google values recent review activity as a signal that you're actively serving customers.

Ready to Improve Your Google Business Profile Optimisation?

Get a free audit showing exactly what's holding your trade business back.

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07424 676122 Free Audit