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Trade Search Marketing

Content Marketing for Tradesmen in Earl Shilton

Content builds the topical and geographic relevance Google needs to rank your business for more searches across a wider area. Every page we create serves a specific purpose - matching a GBP service or targeting a specific area you serve.

Our Content Marketing Services

Service Page Creation

Every service on your Google Business Profile should have a dedicated page on your website. When someone searches for a specific service, Google needs...

Geographic Content

Once you've built strong topical relevance, geographic content teaches Google about all the specific areas where you provide services. Neighbourhood-s...

Blog Content

Strategic blog content builds topical authority beyond your core service pages. Blog posts targeting informational searches bring potential customers ...

Why Content Marketing Matters for Your Trade Business

Content builds the topical and geographic relevance Google needs to rank your business for more searches across a wider area. Every page we create serves a specific purpose - matching a GBP service or targeting a specific area you serve.

Strategic content creation including service pages, geographic content, and blog articles that drive rankings.

Frequently Asked Questions

How many service pages do I need?
One for every service listed on your GBP. For most tradesmen, that's 15-25 pages. The gap analysis shows exactly which pages are missing so you know the scope before any work starts.
Do the pages need unique content?
Yes - every page must have genuinely unique content focused on that specific service. Templates work for structure, but the content must be specific to each service. Duplicate content hurts rather than helps rankings.
Won't location pages look spammy?
Only if they're thin, duplicate content with just the city name swapped out. Our location pages contain genuinely unique, locally relevant content that provides real value to visitors from that area.
How many location pages do I need?
One for each key area in your service territory. For tradesmen around Earl Shilton, that typically means 6-10 pages covering nearby towns and neighbourhoods.
How often should I publish blog posts?
Consistency matters more than frequency. Two well-written posts per month is better than daily posts that are thin or generic. Quality over quantity, every time.
Can AI write my blog posts?
AI can help structure and draft content, but it needs human expertise and local knowledge to be effective. We use AI to speed up the process while ensuring content has genuine expertise and local relevance.

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